The popular pen company, Bic,  comes out with a new product! Bic Pens, for her !! I’m not sure what Bic thought they would accomplish with a product like this ( more sales to women or young girls?) What worries me more is the message this sends to both men and women. That the colors pink and purple are only for her? Or that women require a different pen than men to properly write, or that traditional pen design is uncomfortable to write with for women?

Watch Ellen explain this ridiculous product in spot on accuracy! http://youtu.be/eCyw3prIWhc